The 2024 Elections Content Credentials Repository

Generative AI is blurring the lines between fact and fallacy at a time when transparency and trust in democracy matter more than ever. Yet a technological movement to counter these threats is also on the rise. 

Building on recent action from the White House and CISA, the German Marshall Fund’s (GMF) Technology Program partnered with the Canadian Broadcasting Corporation (CBC) and the Obturador photo agency to conduct the first demonstration of content authenticity technologies in global elections in the 2024 Mexican, Canadian, Indian, and US elections (press release). Using “secure signing” technology, CBC and Obturador implemented C2PA credentials—a file’s “nutrition label”, designed to increase transparency about how a photo has been edited or modified—to provide critical markers of trust, including in close races marked by deepfakes and misinformation. 

The GMF Technology Program’s online repository of these provenanced images provides a reliable archive of verified election content.

Images courtesy of Obturador and CBC

Content Credentials in the 2024 Mexican Elections

C2PA Implementation - CBC Use Cases - Elections April to October 2024

 Momentum from Mexico: Carrying Content Credentials into the 2024 Global Elections